IndexLifts was founded by quantitative finance researchers. We bring the same rigor we used in markets — signals, expected value, momentum, decay and risk — to SEO and AI search.
We spent our early careers in quantitative finance — the world of signals, backtests and expected value. When we looked at how SEO was sold, it was the opposite: gut feel and "just trust us." So we rebuilt it the way we'd build a strategy.
Every site we manage is scored on four signals and tracked like a position — momentum, decay, expected value and risk. The same discipline as a trading desk, pointed at search.
Quantitative researcher. Leads strategy and the models behind the Lift Score.
Runs research ops and delivery — turning the models into shipped work and clean reporting.
Drop your website and we'll send a free Lift Score — your Map Pack position, AI-search visibility, and the three fastest fixes.
Get my free Lift Score →We treat your visibility like a portfolio — measured across search, the Map Pack and AI answers, then optimized to compound.