Home / Industries

SEO built for your industry.

We work with firms across these fields — consumer-facing home services and trades, and B2B staffing and industrial manufacturers. An HVAC company and a manufacturer couldn't search more differently, and we don't pretend they're the same.

B2C & B2B

Industries we work with.

Whether you sell to consumers or to businesses decides every keyword, page, and tactic we use — and we've run all three motions for real firms.

Consumer · Local

Trades & Home Services

People search in a moment of need — "AC repair near me" at 95°F. The win is the Map Pack, reviews, and being one tap from a phone call.

  • Map Pack & "near me" intent
  • Reviews drive rank and close
  • Speed-to-call beats everything
  • Service-area & city pages
B2B · Two-sided

Workforce & Staffing

Less map, more demand-gen. You market to employers who hire and candidates who apply — longer cycles, two funnels.

  • Employer-intent & role keywords
  • Candidate + client funnels
  • Authority content & LinkedIn
  • Industry & niche pages
B2B · Considered

Industrial Manufacturing

A long, technical buying cycle. Engineers and procurement search by spec — and increasingly ask AI which supplier to shortlist. Answer-engine optimization wins.

  • Spec, material & RFQ intent
  • AEO — be the cited supplier
  • Datasheets & capability pages
  • Distributor / rep network SEO
INDUSTRIES

Tailored to your industry.

From consumer home services and the trades to B2B staffing and industrial manufacturers — one playbook, tailored to each.

HVAC technician inspecting an outdoor air-conditioning unit at a home
B2C · Consumer

HVAC & Home Services

When the heat or AC goes out, customers don't browse — they search and call the first credible result. We make sure that's you: a dominant Map Pack presence, a wall of 5-star reviews, and emergency-intent pages for every city you cover.

Where we focus: the Map Pack, review velocity, and emergency-intent pages for every city you serve.

ac repair near me24hr hvacfurnace install
Electrician's hands wiring an electrical panel on a job
B2C · Consumer

Trades & Contractors

Plumbers, electricians, roofers, landscapers — multi-service businesses with a page-ranking opportunity for every job type in every neighborhood. We build the architecture that captures all of it without tripping thin-content penalties.

Where we focus: a service × city page for every job you do, backed by schema and fast load times.

plumberroof repairelectriciandrain cleaning
Warehouse and logistics workers shaking hands among storage racks
B2B · Two-sided

Workforce & Staffing

Staffing is a different animal — and most agencies get it wrong by chasing the Map Pack. We build two funnels: one that wins employer contracts with industry authority content, and one that fills your candidate pipeline with role and location pages.

Where we focus: two funnels — employer demand-gen and a candidate pipeline — never wasted on the Map Pack.

staffing agencylight industrialtemp to hire
Worker operating machinery on a manufacturing floor
B2B · Considered

Industrial B2B Manufacturing

Manufacturers get overlooked by SEO built for "near me." Your buyers are engineers and procurement teams searching by spec, material, and tolerance — and increasingly asking AI which suppliers to shortlist. We make firms like MEG Rubber Sealing the answer, with indexable datasheets, capability pages, and the entity signals that earn AI citations.

Where we focus: answer-engine optimization, indexable spec & capability pages, and the entity signals that earn AI citations.

cnc machiningISO 9001custom fabricationRFQ
EVERY SURFACE

Visibility on every search surface.

Map Pack, organic, and AI answers — we work every surface your buyers use to find you.

Map Pack

Google's local 3-pack — where ready-to-buy searches land.

Organic

Classic results for research and comparison queries.

AI Answers

Overviews, ChatGPT, Perplexity — the new front page.

Reviews & Trust

The signals that turn a listing into a booked job.

See where your industry stands.

A free Lift Score, benchmarked against the competitors in your specific trade and market — with the three fastest fixes for your field.

Get my free Lift Score →