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◆ CASE STUDY · INDUSTRIAL MANUFACTURINGMEG Rubber Sealing makes precision rubber components for India's automotive and industrial OEMs. We built them a search-first website and the technical foundation to surface when buyers — human or AI — go sourcing.
Industrial manufacturers get shortlisted by specification and material — and, increasingly, by whatever the AI answer surfaces first. MEG had the engineering reputation, but online they were hard to find and harder to evaluate. Buyers sourcing seals simply weren't landing on them.
Search-first website. A fast, multi-page site organised around products, materials, quality and industries — each capability its own indexable, quotable page.
Technical & AI-search foundation. Clean structure, structured data, and Generative/Answer-Engine Optimization so MEG is legible to Google and the AI answers buyers now trust — all measured against the Lift Score.
A complete, search-ready site — designed, written, and shipped.

Positioning, capabilities and credibility framed for sourcing engineers — not generic marketing copy.

Materials and components structured so each is its own quotable, findable page.

Industry pages connect MEG's components to the automotive and industrial applications engineers are actually sourcing for.
"Search and websites were never our world — we make seals, not marketing. IndexLifts handled all of it: a site that finally speaks to the engineers sourcing our parts, and visibility that puts us in front of buyers — and even AI — right when they're looking. We're now getting enquiries from people who found us online, which simply never used to happen."
Start with a free Lift Score — we'll show you exactly where you stand and what we'd move first.
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